FOODSERVICE EXCELLENCE SUMMIT

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For the first time since its inception, GulfHost will host the Foodservice Excellence Summit that will offer a platform for industry leaders and associations to equip the hospitality and foodservice community in the region with the latest insights and skills in foodservice innovations.

Across the 3-day summit, thought leaders from key ministries, associations, industry, tech and academia, especially from fast growing markets like the Kingdom of Saudi Arabia, will be leading the dialogue on topics that revolve around the three pillars of the show - ‘Build with Strategy’, ‘Shape with Talent’ and ‘Sustain with Innovation’.

FSXS

UNLOCK THE TRUE POTENTIAL OF SAUDI ARABIA

Deep-dive into current trends and the immense opportunities for growth in the Kingdom of Saudi Arabia, with a day full of sessions and workshops curated by Mukatafa and Qoot Association to guide investors on how to navigate the Saudi Arabian F&B market successfully.

UNVEILING KITCHENS OF THE FUTURE

Learn first-hand from culinary pioneers shaping the industry on ways to navigate various economic, supply chain, talent, diversity and sustainability challenges, discover innovative solutions from food tech start-ups to the role of Web 3.0 and leveraging NFTs.

BUILD LOCAL SOLUTIONS WITH GLOBAL INSIGHTS

Engage in knowledge-based sessions and networking opportunities for restaurateurs, consultants and hoteliers curated by FCSI – the premier membership body for foodservice professionals.

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10:00
  1. Za'abeel Hall 3
    45 mins
    • Food Service Excellence Summit
10:30
  1. Za'abeel Hall 3
    10 mins
    • Food Service Excellence Summit
10:40
  1. SUMMIT OPENING KEYNOTE ADDRESSES
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit
    A high-level view of the Saudi business ecosystem and the Vision 2030’s encouragement of foreign investors in the F&B sector. The session offers more insight on the Saudi F&B sector’s growth and foreign investment opportunities in order to answer the question of “Why should you invest in Saudi?” from a business ecosystem and human resources perspective.
11:05
  1. PANEL DISCUSSION
    Za'abeel Hall 3
    765 mins
    • Food Service Excellence Summit
    An interactive panel that will highlight the private sector’s perspective on the future of F&B by sparking a discussion between successfully established brands in KSA across various divisions (entrepreneurs, F&B tech, fine dining, QSR, etc.). The panel discussion will also touch on the legislative environment from the private sector’s point of view and shed light on the encouragement of growth from global and local partnerships. 
11:50
  1. PRESENTATION
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit
    A segment that will explore the various ways the Culinary Arts Commission in Saudi Arabia works towards developing the F&B sector to create an attractive environment for investors and provide efficien ...
12:15
  1. Za'abeel Hall 3
    45 mins
    • Food Service Excellence Summit
13:00
  1. Panel Discussion
    Za'abeel Hall 3
    35 mins
    • Food Service Excellence Summit

    How Can Qoot Help Your Business Thrive in the Saudi F&B Market?

    An interactive panel discussion that will be led by various members of the Qoot Association to elaborate on the important role the non-profit trade association plays within the F&B sector. The panellists will highlight the specific Qoot initiatives that contribute to the Vision 2030 and how the association can help foreign investors enter the Saudi market.

13:45
  1. Presentation
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit
    A data-filled session showing the current performance of the Saudi F&B sector, and the forecasted growth and future trends in the market. This session will provide further insight on the potential of the F&B sector in order to incentivize and excite investors. This data will be translated into numbers and figures that will largely focus on the F&B sector’s consumption, spending, etc.
14:10
  1. Presentation
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit
    This segment will direct focus to a hot topic trend in KSA that is impacting operations, revenue, costs, etc. – the cloud kitchen division. The session will cover various topics that are relevant to the present-day market and future forecasting based on real-time data.
14:35
  1. PANEL DISCUSSION – IFFCO SEGMENT
    Za'abeel Hall 3
    40 mins
    • Food Service Excellence Summit

    Consumers are becoming increasingly more aware of how their eating habits are impacting the environment. Focusing on & promoting seasonal, regional, and climate-friendly food can not only appeal to these environmentally-conscious consumers, but can also contribute significantly to the change of our food system.  This panel will discuss the role of locally sourced & plant-based food on curating sustainable menu items.

    We will be joined by our panellists Abeer Almutlaq, an entrepreneur, nutritionist, and founder of Saudi’s first vegan restaurant Wabi Sabi; Omayah Atassi, a recipe and menu developer and master of transforming local Middle Eastern recipes to plant-based alternatives; presented by the new Plant-Based Venture by IFFCO.

15:15
  1. WORKSHOP
    Za'abeel Hall 3
    60 mins
    • Food Service Excellence Summit

    The workshop will include an engaging discussion with the team behind the “Ease of Doing Business in the Saudi Legislative Ecosystem Study” published by Mukatafa in collaboration with Bain & Company.  

    This first of its kind study takes a deep dive into the regulatory ecosystem for businesses in Saudi Arabia with a special focus on the F&B sector. It will delve into the ways data can provide insights to create evidence-based policy solutions and advocate towards a better environment for business growth and sustainability, thus encouraging growth and investments. 

     

    Talking points:

    • Mukatafa explains its role in representing the F&B sector in Saudi Arabia and the role of public policy advocacy in growing Saudi’s “hidden gem” sector: Restaurants and Cafes.  

    • Bain & Co. analyses the data from the study on the legislative opportunities and future optimism of the Saudi F&B sector as it recovers from COVID and keeps up with its growth in employment and expansion.  

    • The role of advocacy when bringing in private and public sectors, as well as market experts, together in creating a nurturing legislative landscape for local businesses and international investors, and a view by the speakers on how this is done today in Saudi through the partnerships created through our speakers in the session. 

16:15
  1. Za'abeel Hall 3
    10 mins
    • Food Service Excellence Summit
10:00
  1. Za'abeel Hall 3
    45 mins
    • Food Service Excellence Summit
10:45
  1. Za'abeel Hall 3
    15 mins
    • Food Service Excellence Summit
11:00
  1. Za'abeel Hall 3
    30 mins
    • Food Service Excellence Summit
11:30
  1. PANEL DISCUSSION
    Za'abeel Hall 3
    35 mins
    • Food Service Excellence Summit

    How to manage inflation and minimise its effects on business

    Where the rising inflation will lead the F&B sector and steps that can be taken to address it. Talking points include:

    • How is a labour shortage affecting inflation? 

    • What can restaurants do to combat rising costs and how will that effect customers?

    • What can governments to do help restaurants? 

12:05
  1. FIRESIDE CHAT
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit

    How the local F&B sector is using local suppliers and making more out of the produce available. Touching on: 

    • Working towards zero waste

    • Supply chain lessons learned post-Covid

    • The changing face of local produce

12:30
  1. Panel Discussion
    Za'abeel Hall 3
    40 mins
    • Food Service Excellence Summit

    How to balance guest preferences with the latest innovations. The conversation will include: 

    • Why menu engineering is so important

    • The new steps of service - QR codes, contactless ordering and online payments

    • Adapting to changing guest preferences

13:10
  1. PRESENTATION
    Za'abeel Hall 3
    10 mins
    • Food Service Excellence Summit
13:20
  1. HOSPITALTIY 3.0 PANEL DISCUSSION
    Za'abeel Hall 3
    40 mins
    • Food Service Excellence Summit

    How restaurants can enter the metaverse and why they should be present in the virtual space. Topics include: 

    • The business opportunities in the Metaverse

    • Getting your brand Metaverse-ready 

    • How to design your Metaverse restaurant

14:00
  1. PANEL DISCUSSION
    Za'abeel Hall 3
    45 mins
    • Food Service Excellence Summit

    Discussing the new technologies that are transforming F&B. Talking points will cover: 

    • Integrating core IT systems and digitising inventory management

    • Digital delivery - third-party aggregators, apps and e-commerce

    • Identifiying the right data andputting it to use

14:45
  1. PRESENTATION
    Za'abeel Hall 3
    15 mins
    • Food Service Excellence Summit
15:00
  1. PANEL DISCUSSION CHEFS OF THE FUTURE
    Za'abeel Hall 3
    35 mins
    • Food Service Excellence Summit

    How can Dubai restaurants use their diverse workforce to enhance creativity and profits? The discussion will touch on: 

    • Giving a more diverse range of cultures a voice in the kitchen

    • Finding more ways to put women in leadership roles

    • How diversity can increase creativity, quality and profits

15:35
  1. FIRESIDE CHAT
    Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit

    How the next generation of chefs can be encouraged and nurtured in Dubai. The chat will look at: 

    • Changing attitudes towards work-life balance and mental health of chefs

    • Salary expectations

    • Creating a culture of learning and providing mentorship

16:00
  1. Za'abeel Hall 3
    35 mins
    • Food Service Excellence Summit
    • Embracing social media for personal and professional brand awareness

    • Why communication is key

    • Mastering technology

16:35
  1. Za'abeel Hall 3
    10 mins
    • Food Service Excellence Summit
10:00
  1. 60 mins
    • Food Service Excellence Summit
11:00
  1. Za'abeel Hall 3
    15 mins
    • Food Service Excellence Summit
12:15
  1. KEYNOTE ADDRESS
    Za'abeel Hall 3
    15 mins
    • Food Service Excellence Summit
14:40
  1. PANEL DISCUSSION
    Za'abeel Hall 3
    35 mins
    • Food Service Excellence Summit
16:35
  1. Za'abeel Hall 3
    25 mins
    • Food Service Excellence Summit

STRATEGIC PARTNERS

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HEADLINE MEDIA PARTNERS

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KNOWLEDGE PARTNER

TOP TABLE HOTEL PARTNER

OFFICIAL RADIO STATION

SUSTAINABILITY PARTNERS

FURNITURE SPONSOR

HYGIENE PARTNER

OFFICIAL MEDIA PARTNERS

MEDIA PARTNERS