Six Guidelines To A Sustainable Recovery For Hotels Post-COVID-19
Sustainability is regarded as the key to a successful business in the 21st century. It is fast becoming a top concern for public and private sectors alike. The hospitality industry is no exception. 2020 was set to be a year of collective action on climate change until COVID-19 brought many unknowns, including how future travel behavior will develop and whether sustainable initiatives will be forgotten or gain priority. While travel will remain limited in the short-term and the industry will continue to suffer from excess capacity, the ability to offer the right experience to these fewer travelers will be crucial in attracting them. The question thus becomes whether, in the post-COVID-19 world, ethical and sustainable experiences matter more or less to customers than before.
But what does the term "sustainability" really mean?
Put simply, sustainability means natural ecosystems can continue to support life and provide the resources that meet the needs of the present and future generations. Clearly, the tourism and hospitality sector puts increased pressure on these resources. However, sustainability is more than environmental management; it is also about economic progress and social development.
Is this the right time to implement a sustainable strategy for your hotel?
Experts have different opinions on this question, but what they do agree on is that the COVID-19 crisis is emphasizing two takeaways. First, we are all interconnected, and we can all work together to protect our future. Second is the importance of future-proofing businesses for growth and resilience.
We compiled six guidelines for owners, asset managers and operators worldwide to develop sustainable strategies that are not just a "green marketing" effort, but a long-term competitive advantage and cost-saving opportunity.