06 - 08 April 2020    Dubai World Trade Centre

Hero Homepage Sub

Hospitality Breakthroughs Take Innovation Honours


Multi-use sustainable labels, user-friendly cooking systems, single-use serving equipment and quick-service coffee solution secure top honours at gala gathering

Dubai, UAE: Forward-thinking foodservice and hospitality equipment specialists from the United States, the UAE and Austria were the big winners at the GulfHost 2018 Innovation Awards presented last night (October 30) at a gala evening at Dubai World Trade Centre (DWTC).

The four, winning industry breakthroughs were selected for the awards by an independent judging panel, managed by the International Centre for Culinary Arts (ICCA), the Strategic Partner of GulfHost. The judges selected the four winners from winners from hundreds of entries, which was then shortlisted down to four for each of the four categories: ‘Smartest Innovation’; ‘Best Quick Serve Innovation’; ‘Best Display Innovation’ and ‘Best Coffee Innovation’.

The victorious quartet included a durable, single-use food container label; a new durable, programmable commercial induction cooking system; a temperature-controlled buffet serving counter and a new, quick-service coffee brewing machine.

The accolade for the ‘Smartest Innovation’ in back-of-house technology went to US-based commercial kitchen supplier Wulroti International for its ‘Puracycle 500-use Dining Label’, which sets a new standard for kitchen organisation as a single-use label with ink which endures through steam, condensation, freezing water, and boiling water, and lasts up to 500 washes enable clients to reducing costs and environmental footprint.


“The Puracycle 500-use Dining Label focuses on health concerns and health standards. It is 10 times less expensive than a single-use label and is very sustainable. One hundred of our labels are the equivalent to 50,000 single-use labels or 70 rolls of masking tape,” said Puracycle founder and engineer Peter Forhan.

“There is a big push globally for green products. Food labelling is very wasteful. In back-of-house operations there is a huge amount of waste created daily with food labels being washed off and ending in drains or having to be torn off and thrown away. Our product addresses that.  The 500-use label is the only sustainable option and it is an honour to be recognised for our contribution towards sustainability across the global foodservice industry.”

Control FreakThe award for ‘Best Quick Serve Innovation’ for an appliance that facilitates fast casual/café quick-serve food output was scooped by the UAE firm Muddle Me for its ‘PolyScience Control Freak,’ a user-friendly, temperature-controlled commercial induction cooking system which accurately maintains temperatures and assures consistency in the toughest environments. By monitoring timing and memory function it allows chefs and food preparation professionals to focus on other tasks during cooking time.

“As an innovation Control Freak is a brilliant technology, we look at easing the load on the chefs by allowing them to multitask more work in less time,” said Suraj Anthraper, Muddle ME. “We are one of the first to enter the market with this technology and this prestigious award reinforces our commitment to innovation and developing more and more precision control equipment that will facilitate users in the kitchen.”

The honour for the ‘Best Display Innovation’ for front of house serving equipment was secured by Austrian firm Josef Höller GmbH, a global buffet solutions provider for its multi-functional ‘Cold/Hot Well’ which can be controlled between -5°C and +110°C enabling serving counters to adapt to changing customer requirements. Cold-Hot Well


“With product gives flexibility that previously nobody has been able to give front of house or even back of house, with a hot or cold solution. For example, if you have a big banquet today that requires 80% hot food, but tomorrow your need 80% cold, now, they have on the flexibility to use one item, which they can tailor to whatever they put on the buffets,” said Johan Huller, owner and CEO of Josef Höller GmbH.

The United States secured its second award of the evening when BSEC Electronics secured the prize for the ‘Best Coffee Innovation’ for its new, technology-enhanced quick service BREWVIE machine, which controls temperature, water flow and water volume.


“I think that was our winning mark. Having the technology to control the temperature, water flow and water volume every time accurately ensures our customers can make perfect coffee every time,” said KB Park Manager, BEWVIE at BSEC Electronics.

The GulfHost Innovation Awards attracted hundreds of entries from exhibitors at GulfHost, the complete hospitality equipment sourcing Expo for the Middle East, Africa and Asia, and Sunjeh Raja, judging panel director and ICCA Founder, Director & CEO, admitted competition was fierce.

“The judging process was tough and shortlisted contenders were extremely close. The eventual winners were selected based on a number of key criteria including creativity, marketplace impact, customer feedback and resource efficiency,” he said.

Follow us on instagram



    Upcoming Events:




    gulfood manu