Salt was launched by Emirati entrepreneur Amal Al Marri and her Saudi business partner Deem Al Bassam in Dubai in 2014. It is widely credited for changing the pop-up scene with its #FindSalt premise. Salt has also opened outposts across the Emirates as well as in Saudi Arabia. The brand continues to put on creative pop-ups, including recent iterations at Museum of the Future and Louvre Abu Dhabi. SALT has established permanent locations in Dubai, Abu Dhabi, and Ajman, solidifying its position in the food scene. With operations in Saudi Arabia and Bahrain, and collaborations with global brands, such as Fenty and Farfetch, Al Marri and Deem Al Bassam have built an empire with multiple brands like Parkers, Switch, and Grind.