The workshop will include an engaging discussion with the team behind the “Ease of Doing Business in the Saudi Legislative Ecosystem Study” published by Mukatafa in collaboration with Bain & Company.  

This first of its kind study takes a deep dive into the regulatory ecosystem for businesses in Saudi Arabia with a special focus on the F&B sector. It will delve into the ways data can provide insights to create evidence-based policy solutions and advocate towards a better environment for business growth and sustainability, thus encouraging growth and investments. 

Talking points:

• Mukatafa explains its role in representing the F&B sector in Saudi Arabia and the role of public policy advocacy in growing Saudi’s “hidden gem” sector: Restaurants and Cafes.  

• Bain & Co. analyses the data from the study on the legislative opportunities and future optimism of the Saudi F&B sector as it recovers from COVID and keeps up with its growth in employment and expansion.  

• The role of advocacy when bringing in private and public sectors, as well as market experts, together in creating a nurturing legislative landscape for local businesses and international investors, and a view by the speakers on how this is done today in Saudi through the partnerships created through our speakers in the session.