FOOD SERVICE EXCELLENCE SUMMIT AGENDA

A high-level view of the Saudi business ecosystem and the Vision 2030’s encouragement of foreign investors in the F&B sector. The session offers more insight on the Saudi F&B sector’s growth and foreign investment opportunities in order to answer the question of “Why should you invest in Saudi?” from a business ecosystem and human resources perspective.

An interactive panel that will highlight the private sector’s perspective on the future of F&B by sparking a discussion between successfully established brands in KSA across various divisions (entrepreneurs, F&B tech, fine dining, QSR, etc.). The panel discussion will also touch on the legislative environment from the private sector’s point of view and shed light on the encouragement of growth from global and local partnerships. 

A segment that will explore the various ways the Culinary Arts Commission in Saudi Arabia works towards developing the F&B sector to create an attractive environment for investors and provide efficien ...

How Can Qoot Help Your Business Thrive in the Saudi F&B Market?

An interactive panel discussion that will be led by various members of the Qoot Association to elaborate on the important role the non-profit trade association plays within the F&B sector. The panellists will highlight the specific Qoot initiatives that contribute to the Vision 2030 and how the association can help foreign investors enter the Saudi market.

A data-filled session showing the current performance of the Saudi F&B sector, and the forecasted growth and future trends in the market. This session will provide further insight on the potential of the F&B sector in order to incentivize and excite investors. This data will be translated into numbers and figures that will largely focus on the F&B sector’s consumption, spending, etc.

This segment will direct focus to a hot topic trend in KSA that is impacting operations, revenue, costs, etc. – the cloud kitchen division. The session will cover various topics that are relevant to the present-day market and future forecasting based on real-time data.

Consumers are becoming increasingly more aware of how their eating habits are impacting the environment. Focusing on & promoting seasonal, regional, and climate-friendly food can not only appeal to these environmentally-conscious consumers, but can also contribute significantly to the change of our food system.  This panel will discuss the role of locally sourced & plant-based food on curating sustainable menu items.

We will be joined by our panellists Abeer Almutlaq, an entrepreneur, nutritionist, and founder of Saudi’s first vegan restaurant Wabi Sabi; Omayah Atassi, a recipe and menu developer and master of transforming local Middle Eastern recipes to plant-based alternatives; presented by the new Plant-Based Venture by IFFCO.

The workshop will include an engaging discussion with the team behind the “Ease of Doing Business in the Saudi Legislative Ecosystem Study” published by Mukatafa in collaboration with Bain & Company.  

This first of its kind study takes a deep dive into the regulatory ecosystem for businesses in Saudi Arabia with a special focus on the F&B sector. It will delve into the ways data can provide insights to create evidence-based policy solutions and advocate towards a better environment for business growth and sustainability, thus encouraging growth and investments. 

 

Talking points:

• Mukatafa explains its role in representing the F&B sector in Saudi Arabia and the role of public policy advocacy in growing Saudi’s “hidden gem” sector: Restaurants and Cafes.  

• Bain & Co. analyses the data from the study on the legislative opportunities and future optimism of the Saudi F&B sector as it recovers from COVID and keeps up with its growth in employment and expansion.  

• The role of advocacy when bringing in private and public sectors, as well as market experts, together in creating a nurturing legislative landscape for local businesses and international investors, and a view by the speakers on how this is done today in Saudi through the partnerships created through our speakers in the session.